PR Week’s ‘Beyond the Noise’ podcast brings together leading industry experts to discuss all the latest news and trends influencing the industry. And one of its flagship episodes is its annual predictions show – just what lies ahead for comms in the year ahead?
This week, our European CEO, Greg Jones, was invited to join PR Week’s Editor Jon Harrington to make the predictions and discuss the themes that matter in 2026.
Greg offered his thoughts on how client needs are likely to evolve this year, shared his expectations on key areas such as AI, GEO, creator marketing and talent, and gave his advice on how agency models can evolve to better serve marketers’ growth objectives.
Find out more and listen via PR Week here, or access the episode directly on Apple or Spotify.