The Marketing Society ‘Leadership at Speed Challenge’ asks industry leaders to tackle a key topic: how do you balance pace and purpose when change won’t slow down?
This week, Smarts Scotland’s General Manager, Emma Falvey, was in the hotseat for her take. Emma discusses how, in PR, we’re often described as swans, calm on the surface whilst flapping frantically underneath. But what happens when the chaos becomes visible?
Emma explores how to find grace under fire when managing crises at pace, from consulting your toolbox and assessing what’s in your control, to trusting your gut and finding your ‘mirrors’ to decompress with. She explains why having a clear personal messaging hierarchy is imperative, and why leading through intense, exhausting change can also be deeply rewarding when you embrace the drama.
For all the burning insight – plus, most importantly, a nod to Gavin & Stacey – read Emma’ full article for The Marketing Society here.