Earlier this month, we hosted a panel of brand leaders from across the marketing and internal comms world to explore what best-in-class internal comms looks like in 2025. The conversation roamed, as the best ones do, from the role of leadership to measuring impact to building trust. But one question hovered in the background. A question that’s lingered in almost every comms conversation we’ve had over the past five years: As ways of working continue to evolve – office, home, hybrid, and everything in between – how does culture thrive across all of it?
It’s a great question and one we’re hearing more and more. And particularly pertinent in a world where we preach the power of those unplanned ‘micro-moments’ – things like a leader casually swinging by a desk to check in, or offering a quick ‘well done’ by the coffee machine – the small, human signals that say ‘you matter’. In a physical space, those moments happen naturally. But in a hybrid world, they need to be designed.
So what does that look like? Jo Singleton, our Internal Comms Director, has a few thoughts. And she’s penned them for Bite. You can read them by clicking here.
And if you want to find out more about levelling up your Internal Comms, you can secure your copy of The Book of Inside-Out Thinking by contacting Katie.Bannon@smarts.agency.