It’s been a bumper time for the Smarts Asda team! Having already helped kick off Christmas in style – first ensuring Asda’s brilliant ‘Grinch’ Christmas ad picked up coverage across the board, then did someone say 2 metre extendable fondue fork!?! – last week we also helped mark the French festivity that is Beaujolais Day in style.
With a limited-edition bottle of Beaujolais Nouveau for just £7.47 bringing some je ne sais quoi to Asda wine aisles nationwide, we also commissioned some research that showed that, despite centuries of rivalry, as many as 53 per cent of Brits would choose to be French if they had to swap nationalities.
69% of Brits confess that the French have a level of sophistication they can only aspire to, whilst 48% of women think French men have the world’s sexiest accents.
The research secured great coverage in the Daily Star, Daily Mirror and MSN, with the Beaujolais Nouveau limited edition also appearing in The Independent’s wine guide.
Meanwhile, because Beaujolais Day is Swansea’s ‘biggest’ night out of the year, we also headed to Wales to open an exclusive Beaujolais Beauty Bar, with free makeovers available to customers purchasing a bottle of the new Beaujolais Nouveau that day.
As a result, the Guardian gave Asda a nod in their story on Beaujolais Day’s growing popularity, whilst the campaign secured coverage in over 30 key regional titles, including Wales Online and the Manchester Evening News.
With as many as 73 per cent of girls from Swansea saying they celebrate Beaujolais Day – and over a quarter of all UK men and women celebrating – we helped Asda truly embrace all things Gallic and offered the perfect excuses for everyone to celebrate in style!