Texas-based Balcones Distilling is leading the way in the American Single Malt movement. And, after a successful renovation of the brand’s positioning and subsequent appointment as its global PR and culture agency, we were only too happy to lead its 15th anniversary celebrations.

To mark the milestone, Balcones released Cataleja – its most complex American Single Malt to date. Our job was to launch the product in Balcones’ hometown of Waco, and drive awareness in priority markets. 

To kick things off, we hosted an intimate media and industry dinner in Waco, that acted as the warm up to an all-encompassing weekend of festivities including music, food and whisky for everyone!

We then kept the Cataleja love going by hosting eight media and influencer dinners in cities including NYC, Denver, Los Angeles and Austin. In total, we garnered an impressive 429.5 billion+ impressions across online publications. Cheers to that!