The rundown towards summer means sunnier days, crammed beer gardens and shiny metal handed out to agencies for all your favourite campaigns.
We were delighted to see the brilliant Smirnoff x Troye Sivan win two Webbys this week in the 2026 Advertising, Media & PR: Digital Campaign category.
The Webby Awards recognises the very best of the internet (winners this year included Bad Bunny, Cardi B, Lady Gaga and Jimmy Fallon) and Troye’s press conference announcing himself as Smirnoff’s Chief Vibes OFFicer*, was named both a Webby Winner and a People’s Voice Winner.
We’ve loved supporting Smirnoff on this campaign, working alongside a global client team plus numerous talent, creative and social agencies to bring it to life. Check out the film below, and read all about the campaign and our role here.
*Legally we have to say that ‘Chief Vibes Officer’ is not a real title and is used solely for promotional purposes. (Please don’t tell Troye…)
Meanwhile, in more awards news, we’ve been shortlisted for a Media Award for our Wingstop work! We’ve been shortlisted alongside PML Group for our work on launching Wingstop in Dublin, where our OOH work included 48-sheets that were transformed overnight by a graffiti artist announcing that the brand had landed.
We also used digital 6-sheets and Dpods to respond to real comments from Wingstop fans, whilst a giant Wingstop Bag brought the campaign to the Dublin streets.
The work has been shortlisted in the Best Collaboration Agency & Media Owner category, and we have our fingers crossed for the awards in May.
