We’ve been delighted to support Johnnie Walker Blue Label, the iconic luxury Scotch Whisky, on the announcement of acclaimed actor and style icon, Callum Turner, as Global Ambassador. Marking the beginning of a year-long partnership celebrating progress, craftsmanship and the moments that matter, the collaboration will help attract new audiences for the whisky, while cementing it in global pop culture.
Recognised for his quietly magnetic screen presence and effortless style, the Johnnie Walker Blue Label partnership shows Callum taking fans into the celebrations, rituals and reflections that mark the moments that matter – echoing the rarity and refinement that characterise Johnnie Walker Blue Label itself.
With three summer films and a television series on the horizon, Callum’s rise is impressive. He can be seen on the big screen in the independent features, “Rose Bush Pruning” and “Rose of Nevada” and will star in the upcoming, highly anticipated romantic comedy, One Night Only. Next year, he will be seen as the male lead in the Apple TV+ adaptation of Neuromancer – a career trajectory that aligns with the kind of progress Johnnie Walker has been championing for over two centuries.
The collaboration celebrates Callum as a leading man in a series of unguarded videos and intimate portraits as he raises a glass, putting Johnnie Walker Blue Label at the heart of every celebration, big or small. The announcement has also been featured in key trade titles, such as The Spirits Business, as well as contemporary fashion and culture titles such as Hypebeast.