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The Senior Communications Consultant will work closely with the Client Partner in Amsterdam in managing a portfolio of lifestyle brands, covering a variety of assignments across brand communication (PR/comms, talent & influencer, partnerships, and events), including cultural strategy, internal engagement, social strategy, creative content development, account management, and activation.

As an expert in earned media and attuned to cultural conversations, they will have a track record of working on standout integrated strategies and campaigns, the ability to deliver innovative thinking, craft smart decks, and lead projects, teams, and clients. Integral to the team, they will work alongside our Senior Leadership Team to build client relationships, provide counsel, and drive business growth. There will also be opportunities to contribute to pitches.

Location: Amsterdam (hybrid)

Responsibilities include but are not limited to:

  • Own client relationships. Lead the work with the client(s), ensuring strong relationships, efficient collaboration, and the delivery of high-standard work.
  • Team and project management. Lead the project teams for each account.
  • Drive efficient collaboration with leads of the specialties practices (Strategy, Influencer/Talent, Culture, PR/Earned Media, and Experiential) to bring best-in-class thinking to every client assignment.
  • Develop and lead innovative thinking for each client/brand while infusing Smarts’ unique POV, award-worthy programs, and high-quality execution/management.
  • Be a leading and proactive voice during client and inter-agency meetings by representing Smarts and leading all Smarts-owned workstreams.
  • Ongoing business development and growth within the portfolio based on key client relationships, opportunistic pitches, ideation, and overall quality/health of the business.
  • Work with client partners on positioning, marketing, and relationships of the agency to support overall growth.

Experience & Qualifications:

  • At least 7+ years of experience relevant to the role and industry with strong work examples and references demonstrating an exemplary account lead who can maintain positive client relationships, deliver strategic counsel, and successfully troubleshoot client and internal issues.
  • Experience with multi-faceted/integrated campaigns and comfort leading senior client conversations.
  • Must have relevant experience in the PR, talent & influencer marketing space and knowledge of social/digital marketing.
  • Ability to bring creativity and outside-the-box thinking to deliver impactful strategies and activations.
  • Superior written and verbal communication skills along with the proven ability to consistently make sound judgments and effectively motivate and manage teams.
  • Strong collaborator and mentor with the ability to bring out the best in agency talent and resources to produce great work for clients.
  • Switched on to the wider world, the news agenda, and cultural conversations, on social and beyond.
  • Excellent knowledge of the European media landscape.

What we can offer:

We offer an exciting opportunity to play a pivotal role in expanding our European HQ, working on high-impact projects with top-tier clients. Enjoy flexible working conditions that promote work-life balance. Our inclusive and supportive environment fosters professional growth and development. Be part of a creative, dynamic, and dedicated team, and make your mark in the fast-paced world of PR and culture.


About Smarts

Smarts is one of the UK’s top PR & Creative agencies and one of the fastest growing in the PR Week Top 20. From our offices in London, Belfast, Glasgow, Amsterdam, and New York, our 170+ team deliver award-winning work nationally and internationally for brands like Booking.com, Zalando, Guinness, British Gas, Bosch, Chessington World of Adventures, SMARTY mobile, MSC Cruises, SIXT, Gordon’s Gin and Johnnie Walker. A multi-disciplinary agency, our expertise stretches beyond traditional PR and media relations, into social and digital, influencer partnerships, content creation and more.

Recently we were nominated as ‘Best Mid-Size Consultancy’ and ‘Best Agency Outside of London’ (the only agency ever to have received that combination of shortlists) in the 2023 PR Week Awards, for three ‘Agency of the Year’ at the 2023 Creative Moments Awards and – just this month – were shortlisted by Campaign for PR Agency of the Year.

Discover more about life at Smarts here.

All the benefits.
All together.

Our Smarts+ commitment to you from day one includes:

  • 25 days annual leave plus public holidays
  • 2 volunteer days
  • Hybrid working and flexible hours
  • Pension (with option to increase take-home pay)
  • Enhanced maternity, paternity and adoption policies*
  • Family-friendly policies and support
  • Premium Linkedin Learning Licence
  • Generous sick pay*
  • Private Health Insurance*
  • Life assurance
  • Well-being programme and support
  • Cycle to work scheme*
  • Electric vehicle leasing*
  • (Epic) parties and social events

*Varies dependent on work location

Accreditations & Partnerships